SCM501 - Protecting Intellectual Property - JRE Top Picks
The main issues in IP/copyright issues usually boil down to one of two categories:
Due to the nature of the internet today, most content is based of someone else's content, to the point where people livelihoods are sometimes dependent on alternative streams of content to maintain their own, this can be seen in youtubers that do news or commentary for a specific game for example. In a world where people livelihoods are at stake I think it's important to draw the line in the sand and clearly define to what extent people can make use of other parties content.
The internet is somewhat of a lawless place until money get involved, once money is involved then people start enforcing laws to ensure that they are protecting their IP against those that would use it for their own gain. Using someone's content can often play in their favor though as long as you are not pretending to be them it exists as a free chance for their content to be further proliferated out into someone else's audience.
My familiarity lies closely with youtube but wherever you go on the internet IP/copyright issues boil down to preventing people from unfairly using someone else's original content for their own gain.
To be clear, copyright protects the expression of an idea and not the idea itself (a patent does this).
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My blogs content is actually nothing original of my own so the only thing I have to do is make sure I reference the source material and state that it is not my own. As long as I do this JRE has no problem with other media sources using their content. If I was to create something original though it would be important to take a stance on the copyright of my IP and display it clearly on my website. This would cover me legally if I found others using my content without permission and then wanted to pursue legal action. Alternatively I could display a free-use copyright that simply showed everyone that my content is allowed to be used to others or used under specific context.
JRE stands to benefit if my blog were to gain traction in the blogging community, through my blog I could introduce new listeners to the podcast that would likely go on to consume Joe's content more than my own. My page exists for all intents and purposes a fan page that stands to not make any money of Joe's content. There are fan pages that DO make money off Joe's content and he still allows them to exist. I believe he realizes that it only benefits him to allow others to freely promote his content for him.
1. Using someone else's content to the point where they can pursue legal action
Due to the nature of the internet today, most content is based of someone else's content, to the point where people livelihoods are sometimes dependent on alternative streams of content to maintain their own, this can be seen in youtubers that do news or commentary for a specific game for example. In a world where people livelihoods are at stake I think it's important to draw the line in the sand and clearly define to what extent people can make use of other parties content.
The internet is somewhat of a lawless place until money get involved, once money is involved then people start enforcing laws to ensure that they are protecting their IP against those that would use it for their own gain. Using someone's content can often play in their favor though as long as you are not pretending to be them it exists as a free chance for their content to be further proliferated out into someone else's audience.
2. Someone else using your content for monetary gain
To protect yourself from being exploited it's important to ensure your content is setup with an appropriate copyright measure, if you find someone breaching your copyright then you can have their content removed and/or claim the monetary gain they make from your IP. Claiming monetary gain from others is quite common in today's media landscape, especially on youtube. Many think the copyright claiming is going too far on youtube to the point where you can't play even a sliver of a copyrighted song unless you want to risk losing the whole videos revenue to another person/company.My familiarity lies closely with youtube but wherever you go on the internet IP/copyright issues boil down to preventing people from unfairly using someone else's original content for their own gain.
Copyright
Copyright is used to protect an individual or companies IP, there are multiple variations of copyright but the best example would be a variation in which only the owner of the IP has permission to make copies of the work, display and distribute the work to the public. These exclusive rights last the life of the author plus 70 years. To qualify for copyright the work must be original and there must be at least a minimal amount of creativity put into it.To be clear, copyright protects the expression of an idea and not the idea itself (a patent does this).
Copyleft
Copyleft is a bit more unique, the core concept of this copyright variation allows others to use the content as long as the content they make out of it also has the same rights meaning others may then use that content also. So all derivative work from the original IP can be used by others indefinitely. This allows the IP owner to make it free-use and ensure that if someone does take advantage of their content that then someone else can do the same to them and so on.What am I doing for JRE regarding IP?
My blogs content is actually nothing original of my own so the only thing I have to do is make sure I reference the source material and state that it is not my own. As long as I do this JRE has no problem with other media sources using their content. If I was to create something original though it would be important to take a stance on the copyright of my IP and display it clearly on my website. This would cover me legally if I found others using my content without permission and then wanted to pursue legal action. Alternatively I could display a free-use copyright that simply showed everyone that my content is allowed to be used to others or used under specific context.
JRE stands to benefit if my blog were to gain traction in the blogging community, through my blog I could introduce new listeners to the podcast that would likely go on to consume Joe's content more than my own. My page exists for all intents and purposes a fan page that stands to not make any money of Joe's content. There are fan pages that DO make money off Joe's content and he still allows them to exist. I believe he realizes that it only benefits him to allow others to freely promote his content for him.
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